Our Story

Welcome to Giftstart: Redefining Baby Registries for Modern Canadian Parents

Giftstart is more than just a registry; it's a modern, innovative approach to addressing the evolving needs of today's parents. As the first and only platform of its kind in Canada, we go beyond traditional baby products and focus on services, subscriptions, and cash funds to cater to the comprehensive needs of parents on their incredible journey.

Giftstart's Unique Approach:

Giftstart was born out of a personal experience that highlighted a significant gap in the Canadian baby registry market. Our founder, Scarlett Li-Goshawk's journey into motherhood revealed a need for more than just baby products. Traditional registries lacked comprehensive support, focusing solely on physical goods for the baby, while overlooking critical aspects such as mental health and support for both newborns and parents.

This realization prompted Scarlett to create Giftstart as a solution to these challenges. The platform was designed to bridge the gap and address the holistic needs of expectant parents, acknowledging that parenthood encompasses far more than just material possessions.

Our Mission:

At Giftstart, our mission is to empower parents and simplify the path to parenthood. We understand that the journey into parenthood is unique for each individual, and we aim to provide expectant parents with the flexibility to create a registry that genuinely meets their needs. Whether it's the practical baby gear, emotional support, or financial assistance for the future, we're here to make it happen.